Content marketing is an incredibly vital part of Internet marketing, and a poor content marketing strategy can result in a loss of customers, poor website visibility, and an ineffective conversion rate. If you want to remain competitive in the business world, a great content marketing campaign is essential, which is exactly why you need a content consultant.
What is Content Marketing?
For those who are a little unfamiliar with the term, content marketing refers to a marketing campaign that relies on content—such as blogs, photos, videos, or articles—to drive traffic to a website and, eventually, drive up a business’s profits. Since a successful content marketing campaign relies upon a variety of factors to truly be effective, attempting content marketing on your own can be both confusing and disastrous.
The Benefits of a Content Consultant
A great content marketing campaign relies on more than just great content. In reality, a success strategy incorporates relevant key words, interesting pieces of information and attention-grabbers, a plan of action and schedule, interaction with clients and potential clients, a social media aspect, and knowledge of SEO. Not only do most business owners not know where to even begin, they often don’t have the time, either. A content consultant can provide you with tips as to what your content should contain, will look at the “big picture,” can hire expert writers, and will ultimately provide you with quality and effective content.
Why it Matters
If you haven’t already hired a content consultant, you’re falling behind your competitors by the minute. 9 out of 10 organizations market using content, and 68% of consumers spend time reading content that’s posted by brands they are interested in. In addition, 62% of companies are already outsourcing their content marketing. Add that to the fact that billions of people use search engines every day to find content on the web and make choices about where they’re going to spend their money, and you should be more than convinced that a content consultant is worth seeking out.
